Mario Farag

Mario Farag

Mario Farag is senior director of product marketing with SAP. With 15+ years of experience in the software industry, Mario has served in various functions from business operations to product management and go to market. Currently Mario is with analytics product marketing, responsible for SAP Analytics Cloud Partners, the SME market and analytics designer.

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Thanks to modern cloud solutions you can implement and move to productive use with much less effort and delays than just a few years ago. But only if those tools really address the needs of each particular end user, will you reach the full potential of intelligent decision making.

A new capability of SAP Analytics Cloud, analytics designer enables analytics application designers to create centrally governable analytic content, ranging from dashboards achieved through guided analytics to sophisticated Planning and Smart applications. It provides custom widgets capabilities to allow customers, developers and partners to build, embed, & extend intelligent analytic applications.

Compared to the creation of a story in SAP Analytics Cloud, a custom analytics application can achieve a lot more:

  • Deliver custom interactions on one platform: Meet sophisticated requirements by developing state-of-the art analytics applications that bring together business intelligence, planning, and predictive capabilities in a powerful environment.
  • Prototype rapidly with a dedicated environment: Develop critical innovations by customizing, integrating, and extending existing content, templates, or user stories with connections to an existing set of data models and a rich library of widgets.
  • Delight users with standardized analytics content and implement closed-loop scenarios: Foster a consistent and continuous user experience across your entire business with reusable user interface elements while adjusting widget behaviors based on the expectations of all users. OData calls allow you to connect to transactional systems and applications can use Planning capabilities with scripting access.
  • Extend functionality with custom widgets: Create sophisticated, fully end-user tailored widgets; centrally maintained composites; and data-science capabilities with access to scripting that enables custom functionalities that are reusable across applications.

Enhance the ability of your workforce to make fast, confident decisions with custom analytics applications in the cloud. Discover the benefits realized from purpose-built applications and the range of tools available to application designers in the SAP Analytics Cloud solution. The analytics designer capability will be available for SAP Analytics Cloud customers at no additional cost, further enhancing the utility of the solution. Especially for partners this is a big plus, the flexibility and extensibility of the solution allows them to generate new revenue streams creating custom solutions for their customers.

To learn more, please check out our product updates and plan. 

Also, our upcoming #askSAP community call on June 6 will include more information on the design of analytics applications. Sign up here!

This article was originally posted on and has been re-posted with permission. 

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